Datapharm Attending MAPS EMEA 2025

How did the conference go?

Our team enjoyed a number of lively discussions during this year's key event for Medical Affairs professionals, bringing together over 500 experts from Pharma, MedTech and BioTech. 

Some of the key themes covered included the role of Medical Affairs, HCP engagement, measuring the impact of Field Medical and Code Compliance.

Datapharm's Ian Hamilton presented alongside MILE, exploring the topic: “What Questions are HCPs Asking About Your Medicines, and Do Your SRDs Answer Them?”. The session was highly engaging, and sparked such a lively Q&A that it ran 15 minutes over due to the number of questions from attendees.
 
If you'd like to learn about the questions which were asked, get in touch with our team:

About the Event

📍 Location: Hilton London Metropole, London

📅 Dates: 12-14 May

MAPS EMEA is an annual conference held by the Medical Affairs Professional Society (MAPS), bringing together Pharma experts from across the globe to share learnings, network and collaborate to advance the impact of Medical Affairs to HCPs and patients.

This year's program includes thought leadership around addressing care gaps, emerging tools and techniques, and measuring the impact of Medical Affairs' functions.

Datapharm will be presenting and exhibiting at the conference. 

Get in touch with our team

For any questions, or to learn about the event slides, get in touch with:

Eliot Morton, Sales Director, Datapharm: LinkedIn | [email protected] 

Ian Hamilton, Solutions Director, Datapharm: LinkedIn | [email protected] 

Rob Chapman, Senior Key Account Manager, Datapharm: LinkedIn | [email protected] |

Jon Scott, Senior Key Account Manager, Datapharm: LinkedIn | [email protected]

Session topic: What Questions are HCPs Asking About Your Medicines, and Do Your SRDs Answer Them 

Revealing how HCPs in the UK and Germany are searching online for answers to frequently asked questions about medicines. 

Session Information

HCPs often struggle to find reliable online scientific content while, globally, 74% of HCPs view independent medical websites as critical for accessing this information. Furthermore, understanding how they engage with scientific content can significantly influence Pharma’s strategic decisions regarding their information provision.

To address a previously unmet need for HCPs to access scientific content 24/7, via an independent and trusted channel, MILE, Datapharm, and Original Digital collaborated with the Pharma industry to develop innovative SRD search technology, enabling HCPs to access accurate responses to their specific questions about medicines, within their established information-seeking journeys. The implementation of SRD search technology on emc, Rote Liste and VIDAL has allowed pharmaceutical companies to compliantly provide this information and gain insights into HCP search behaviours.

This presentation will share MILE’s and Datapharm’s learnings since the launch of the SRD search service in February 2023, including the types of information HCPs seek, common patient symptoms identified in search trends and what times HCPs are searching. The dataset includes searches performed by HCPs in the UK (on emc) and Germany (Rote Liste).

View full event agenda: MAPS EMEA Agenda

MILE (Medical Information Leaders In Europe), Datapharm and Original Digital partnered to address a previously unmet need for HCPs to access medicines information 24/7 in a central, trusted location.

Learn about the results of this cross-industry collaboration, including how successful HCPs were in finding their desired information, in the MILE case study.

Our innovative solution for medical information teams makes scientific response documents (SRDs) digitally available on trusted independent channels in the UK, Germany and France:

• Ensure swift retrieval of only relevant SRD search results
• Empower healthcare professionals with timely, specific information to support their patient treatment
• Equip medical information practitioners with the KPIs to evaluate performance and improve the overall quality of healthcare services