08:30-09:00

Registration and networking

See our friendly team to check in at front desk. Networking over tea, coffee breakfast pastries.

09:00-09:15

Datapharm's CEO, Rob Morgan, starts the day with some words of inspiration, setting the tone for a thought-provoking event.

09:15-10:00

Expert panellists will be offering their different perspectives from across Pharma, Healthcare and Technology to discuss how AI is disrupting the medicines information landscape, what it means for the Pharma industry and how we can respond. We are delighted to be joined by a leader in Medical Information, Danie du Plessis, with more details and new speakers to be announced soon.

10:00-10:30

Discover Datapharm's approach to AI, helping time-poor HCPs find safe, trustworthy medicines information, faster. We'll unpack how we manage risk, the insights we're generating and why they matter for Pharma.

10:30-11:00

Break

Networking over tea, coffee and biscuits. Head to the exhibition hall to learn about Data Quality best practices, MILE and PIPA membership and our new AI medicines information search prototypes.

11:00-11:45

We are pleased to announce our keynote for this year's Customer Meeting: Owen Robinson, Director at the PMCPA (Prescription Medicines Code of Practice Authority).

Offering his authoritative perspective on developments for the PMCPA and the Code of Practice, Owen’s session will provide valuable insight for all attendees navigating today’s compliance landscape. This is one you won't want to miss.

11:45-12:25

As Datapharm continues looking at how it can best serve customers in their work with medicines information, it has been launching new initiatives to feed into its product development, supported by invaluable customer conversations and inspired ideas from within.

Our Chief Product Officer, Piers Sanders, and Head of Key Account Management, Joe Kuczynski, will be presenting on the fruits of this work and letting you, the customer, have your say on the best new product idea. 

12:25-12:45

Sadiya Motorwala, Data Quality Manager at Datapharm, shares her top 10 best practice tips for submitting medicines information, straight from the source, so your team can save time and get it right first time. 

12:45-13:45

Lunch break

Hot buffet: choose from harissa spiced chicken, chipotle salmon, or mushroom tortellini, served with grilled broccoli, mushroom & rocket salad, and crisp potato rosti.

13:45-14:15

We are delighted to welcome Nishali Patel, Clinical Lead, Digital Medicines Programme, and Transformation Directorate at NHS England. In last year's event, Nishali joined an enthralling panel on misinformation in medicines, and she returns this year to give her very own presentation with the latest insight into developments for the NHS App. More details to be confirmed soon.

14:15-15:05

To deliver safe, effective care, HCPs (healthcare professionals) rely on medicines information that is accurate, accessible and available at the point of need. At the same time, trusted medicine safety content often extends beyond the standard SmPC, but it is not always made front and centre of HCPs’ and patients’ information-seeking journeys.

How can more of this vital information be made accessible and impactful for both HCPs and patients, and how can Pharma support an urgent need to deliver the content, amidst the growing threat of misinformation, while staying compliant?

Join our panel bringing together perspectives from Pharma and Healthcare addressing these vital questions, looking at how the industry can adapt to meet these needs.

15:05-15:20

Break

Networking over tea, coffee and biscuits. 

15:20-15:50

Join members of Datapharm's product team as they unpack HCP engagement data, from real-world online behaviours to emc user survey results, revealing what truly drives how HCPs find and use medicines information.

15:50-16:15

Healthcare professionals increasingly expect self-serve access to medical information on resources they trust and use day to day. But when their search fails, HCPs either give up or route their question through contact centres, adding delay to their patient care.

In this session, Gilead and Datapharm share a practical case study of how they worked in partnership to improve HCP search success for SRDs, delivering a 15% increase in average search success.

This session will cover how Gilead used a structured approach to identify opportunities to improve both search performance and SRD content quality, the actions implemented to address those opportunities and the results achieved. It will also explore how Gilead and Datapharm collaborated to improve the solution, including increasing the discoverability of SRDs on emc and making targeted improvements to the underlying search algorithm.

16:15-16:40

Prescribing Information (PI) updates are a constant demand on pharmaceutical teams, often requiring significant time and coordination to maintain compliance.

So how can organisations streamline this process while maintaining the highest standards?

Join Regulatory Affairs experts Priya Patel and Jessica Quilter as they share how a leading pharmaceutical company is transforming its approach to PI management through emc PI Portal. Discover how automation, improved audit-readiness, and simplified workflows are reducing administrative burden—freeing teams to focus on higher-value activities and driving greater impact across the business.

16:40-17:10

We are delighted to welcome Founder of Ward Buddies, Adventureman Jamie McDonald. Jamie will be sharing a story which promises to delight, inspire and warm hearts as he shares what drove him to keep going in the face of adversity. This will be an unmissable opportunity to hear from a star of across-the-world challenges.

17:10-17:25

Rob Morgan wraps up the main sessions with his reflections. 

17:25-18:30

Networking, drinks and canapés

Finish the day in high spirits, networking with fellow guests over drinks and food.